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Empowering Organizations by Encouraging People

At the core of our approach is the belief that workplaces thrive when people feel safe, valued, and heard.

Explore Our SolutionsBecome a Certified Workplace

  • 480,000+

    Professionals have completed the MBA Inventory®

  • Global Reach

    Used by organizations across multiple industries and countries

  • 15+ Years

    Equipping leaders to build cultures of appreciation

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Our Story

Bringing Humanity Back to the Workplace

Appreciation at Work® is built on the research behind The 5 Languages of Appreciation in the Workplace, co-authored by Dr. Paul White and Dr. Gary Chapman. Their research found that people experience appreciation in different 'languages,' and that recognition is most effective when it is communicated in the specific language each individual understands best.

Today, under the leadership of CEO Dr. William Attaway, we carry that legacy forward , equipping leaders to unlock the ripple effect of appreciation—turning genuine connection into higher morale, stronger team commitment, and lasting organizational impact.

Explore Industry Solutions

Appreciation that works for organizations of every kind

  • Microsoft
  • NASA
  • The Salvation Army
  • Chick-fil-A
  • John Deere
  • Nationwide Insurance
  • ConocoPhillips
  • Adventist Health System
  • Miller
  • DIRECTV

People Stay Where They Feel Valued

How genuine appreciation sets itself apart from standard recognition programs

Traditional Recognition

  • Focuses on performance
  • Often occasional
  • Usually tied to achievements
  • Can create short-term impact

Meaningful Appreciation

  • Values the individual
  • Practiced consistently
  • Strengthens relationships
  • Supports lasting connection

Our Mission

We exist to help people feel truly valued at work, and to equip the leaders around them with the tools to make that happen intentionally, not accidentally.

Our Vision

A world where appreciation isn’t an annual HR initiative, but a daily leadership practice woven into the culture of every organization.

Our Core Belief

When people feel genuinely valued, they build stronger relationships, and stronger relationships build stronger organizations.

From Insight to Everyday Action

Our Leadership and Founder

Appreciation at Work™ is supported by a dedicated team committed to helping organizations build healthier, more engaged workplace cultures.

Dr. William Attaway

Dr. William Attaway

CEO

Dr. William Attaway is the CEO of Appreciation at Work™, an executive coach, keynote speaker, and host of the Catalytic Leadership and Appreciation at Work podcasts. With more than 30 years of experience in leadership, organizational development, and pastoral ministry, he helps leaders build high-performing cultures where employees feel valued, engaged, and equipped to thrive. Known for combining strategic leadership with compassion and practical insight, Dr. Attaway equips organizations to strengthen communication, develop effective leaders, and create sustainable cultures of appreciation.

Dr. Paul White

Dr. Paul White

Founder and Workplace Appreciation Expert

Dr. Paul White is a psychologist, bestselling author, leadership expert, and the founder of Appreciation at Work™. He is the coauthor of The 5 Languages of Appreciation in the Workplace, which has sold more than 800,000 copies, alongside Dr. Gary Chapman, author of The 5 Love Languages. Although retired from the organization’s daily operations, Dr. White remains a respected authority in workplace appreciation and healthy organizational culture. His research and frameworks continue to shape the tools and training used by Appreciation at Work™ and organizations around the world.

For Forward-Thinking Leaders

Ready to Build a Culture That Retains Top Talent?

You don’t need to overhaul your culture overnight. Let’s help you build a workplace where people feel valued, connected, and committed to staying.

Start with the MBA InventoryLet’s connect