How Appreciation Goes From Good Idea to Daily Habit
The AAW System gives leaders a research-backed framework—rooted in The 5 Languages of Appreciation—to measure relational health, train managers, and embed meaningful appreciation into your company's DNA.
Appreciation that works for organizations of every kind
Find the Exact Resources Tailored to Your Role and Goals
Whether you want to better understand your people, grow as an HR professional, or strengthen your entire workplace, Appreciation at Work offers a clear path forward.
For Individuals & Teams
Learn the framework and how your people prefer to be valued.
For HR Professionals
Grow your expertise — or get certified to lead the training yourself.
For Organizations
Turn appreciation into lasting culture change — from first conversation to full system.
Motivating by Appreciation Inventory
Discover your team's appreciation languages and exactly what makes them feel genuinely valued.
HR Pro Membership
Ongoing SHRM/HRCI credit-eligible training, professional development and resources.
Speaking, Workshops & Training
Custom keynotes, manager training, and workshops built for leaders — in person or virtual, at any scale.
Books & Toolkits
Learn the foundations of meaningful workplace appreciation and explore practical resources.
Certified Facilitator Course
Get certified to lead AAW training yourself. Self-paced with the full kit included.
Certified Workplace
An end-to-end system: employee assessments, manager training, coaching, and culture certification.
How The AAW System® Works
The AAW System® translates good intentions into authentic impact by giving teams a shared language that drives lasting morale.
Assess
Use the MBA Inventory® to understand how each member of your team prefers to receive appreciation.
Equip
Give managers practical ways to apply those insights in everyday interactions.
Develop
Train HR professionals and organizational leaders to sustain the approach internally.
Embed
Extend appreciation beyond individual managers and into broader workplace practices.
Trusted by Organizations Worldwide
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480,000+
Professionals have completed the MBA Inventory®
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1400+
Certified facilitators in 60+ Countries
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19
Published Academic Research Articles
When appreciation becomes a built-in system, high morale stops being a temporary spike after company events and becomes your baseline environment.
Not Sure Where You Fit In the System?
Most organizations start with one assessment and one conversation. That is usually enough to tell whether this belongs in your workplace.